Lucky People Share!

What Should I Read Next?

To get lucky, you need to constantly be learning and opening up new horizons.  Whatever area it is that you want to get lucky in, you need to involve yourself in your interest and surround yourself with tools to increase your knowledge of the specific area.  Hang around people who are where you want to be.  For instance, if you want to get rich, hang around rich people.  Another must do for getting lucky is to read everything you can get your hands on on your topic of choice.


If you are hanging around the right people, they can often suggest the right books for you to be reading but there always comes a time where you are stuck and don’t know what you should read next.  Here are a few ways to find the next book to read.

Go to Borders or Chapters or whatever your local bookstore is.

Just go into your local bookstore and browse through the section on the topic of your interest.  Look for best sellers, new releases or store recommendations.  You can also read a few pages from the books that catch your interest to get an idea of what they are about and if your will enjoy the read.

Surf the net for a good book.

There are websites such as that ask you to enter the book that you just finished reading and it will tell give you a list of books to read, based on other people’s choices and suggestions who also enjoyed the book you just read.’s suggestions

Amazon is really good at following up with buyers and sending them suggestions of additional books to purchase. Their recommendations are usually pretty good if you generally buy books that interest you.  When I first started using Amazon, it was for college textbooks for random classes.  I was getting philosophy and history college textbook suggestions for years. 


I’m currently in the middle of a few books that I’m really enjoying.  I keep one book in my work bag that I read on my commute, one book is on my night table and one book goes with me everywhere else so that I always have something to read.  I suggest every one of them:

  1.  The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
  2.  Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
  3. Word of Mouth Marketing: How Smart Companies Get People Talking



About the Author Amir Lehrer

I am a typical person more or less that has always tried to get away with doing the absolute minimum to get by. In school, I did my assignments last minute, I barely passes some of my tests, I crammed for everything and didn't care about retaining any information. I always wanted to be successful and get lucky but my problem was that I thought that luck and chance were synonymous. One day, all that changed when i found out that there was more to "Luck". I learned that it was possible to make your own luck and that people that were "lucky", all had very similar characteristics. I made a conscious decision to become one of those lucky people and the world started to open up. It didn't happen overnight and I'm still not there yet but at least I know what to look for and what to do. Recognizing the opportunities to get lucky is only the beginning of the battle. Now I have to train myself to jump on every opportunity and one day be truly "lucky".